Adios, my clingy virtual companions

Never can say goodbye? Azadeh Ensha looks at what you can do when friends are no longer electric – New York Times – April 22, 2013

Ah, those online relationships. First you’re smitten by a social network or web
service and can’t stop spending time on it. Then it starts asking how you’re feeling,
what you like, where you are, with whom, and why you don’t share as much any
more.

Pretty soon, you’re ready to call it quits.

But trying to end your relationship with some prominent online services can be like
breaking up with an overly attached romantic partner – they make it pretty hard to
say goodbye.

And with good reason – more users are beneficial to a company’s bottom line, which
often depends on generating revenue by selling you targeted advertisements.
Arguably no social network understands this better than Facebook, whose chief
executive, Mark Zuckerberg, proudly announced last October that his site had
surpassed a billion active users.

“Their business model is about getting users to create content,” said Jeremiah
Owyang, an industry analyst with the Altimeter Group. “It’s users who are creating
content, liking things, and, ultimately, a brand sees this and comes to deploy
advertising dollars. The product is us.”

Still, not every site takes the “Never Gonna Give You Up” approach. Alexis Ohanian,
the co-founder of the social news site Reddit, said that if users wanted to delete an
account, “they should be able to do that as easily as they signed up.”

“It puts the onus on us to keep delivering a great product and not retaining users
simply because they can’t find the exit,” he said.

And remember, even if you say goodbye, like Rick and Ilsa in Casablanca, you’ll
always have Paris.

Facebook

Given Facebook’s history of privacy controversies – and its general tendency to
occupy vast amounts of your time – you might eventually feel the need to leave or at
least take a break from the service.

To quit entirely, log on to your account and go to
https://www.facebook.com/help/delete(USCORE) account. After hitting the Delete
My Account box, you’ll be asked to enter your password.

If you want to download a copy of your photos, posts and messages before leaving the
service, you can do that from the settings page, which can be quickly reached by
clicking on that little round gear icon at the top right of the Facebook home page.

Unlike many sites, Facebook gives you 14 days to change your mind before your
account is permanently deleted. The company knows it has hooked hundreds of

millions of users, many of whom won’t be able to stay away and will come crawling
back.

The site will also let you take a temporary break from the relationship by letting you
deactivate your account. Unlike deleting, deactivating will merely disable your
profile, although some features, including sent messages, might remain visible to
others. You can return at any time, with your information intact.

But Facebook makes it harder to put the relationship on hiatus than to leave
permanently. Before you can deactivate your account, Facebook asks you to provide a
reason for quitting. Choices range from “I spend too much time using Facebook” to “I
don’t understand how to use Facebook.” For nearly all selections, the company
pleads with you to stay. Don’t find Facebook useful? It responds by advising you to
connect with more friends.

According to a Facebook spokeswoman, this is less about being clingy and more
about being consumer-driven by giving users “the power to decide what action is
right for them.”

After selecting your reason for leaving, hit Confirm. You’ll have to re-enter your
password, then hit the Deactivate Now box.

Not surprisingly, Facebook ends things by saying, “We hope you come back soon.”
Which, let’s face it, you probably will.

Google Plus

Another co-dependent network is Google, which tries to entangle you in multiple,
distinct services such as Google Plus, Gmail and YouTube – all connected so it can
track your activity across all of them and show you ads.

Luckily, the company doesn’t hassle you before letting you leave. To delete your
Google Plus social network profile, log in and hit the gear icon, which is to the right
of the View Profile As tab. From there, choose Settings and scroll all the way down
the page, where you should see a Disable Google(PLUS) tab that gives you the option
to delete just Google Plus content or your entire Google profile.

It’s important to note what is and is not deleted if you drop Google Plus alone.
Circles, Plus 1’s, posts, comments and third-party app activity will all be gone. Photos
won’t be deleted; you have to remove them through Picasa Web Albums if you want
them gone. Your chat buddies and communities are also kept intact.

Alternatively, you can hide elements of your profile. Go to the About tab on your
profile and hit the blue Edit link to change what others can see.

Amazon

Amazon has created one of the most difficult opt-out procedures of the major sites.
Under the Your Account section are countless blue links, continuing as you scroll
down. There is no sign of a “close account” option anywhere.

Turns out, there isn’t one.

To close shop, you have to go to www.amazon.com/gp/help/contact-us/account-
assistance.html. Then you have to select Something Else in Section 1, and Account
Settings, then Close My Account from the drop-down choices in Section 2. In Section
3, you’ll see email, phone and chat contact options. Before going through all that
rigmarole, it’s best to first remove your credit card information to guard your privacy.
Go to the Your Account Page, click Manage Payment Options located under Payment
Methods and delete the information on file.

LinkedIn

Although LinkedIn makes it easy to close your account, the company reserves the
right to use your data for marketing and other purposes — closed account or not.

To terminate, log in to the home page and select the Settings tab located in the drop-
down menu under your name in the upper right of the screen. Next hit Account,
followed by the Close Your Account link.

For privacy reasons, it’s a good idea to remove all third-party applications first. To do
that, click on Groups, Companies & Applications located above the Account box, hit
the View Your Applications link, check the apps you want removed and hit Remove.

Myspace

Like many people, you might have had a youthful dalliance with this once-popular
social network. But even if you moved on long ago, Myspace didn’t. It never forgot
you.

To cut ties once and for all, it’s easiest if you remember your password and have
access to the email address that you used when signing up. If so, head over to the My
Stuff tab, choose Account Settings from the drop-down menu and select Cancel
Account under

Account Settings & Privacy. You will receive an email from Myspace asking you to
confirm your request.

If you can’t log in to that old email account, don’t worry: Myspace will let you close
the account after you prove your identity by completing a declaration form. When
filling it out, move on if you can’t remember a detail because the company might be
able to process the form anyway. But be patient — the company says it is dealing with
a backlog of requests.

Twitter

Twitter likes to communicate. A lot. By default, it will email you constantly.

To cut those back, hit the gear button on the home page, scroll down to Settings, then
hit the Email Notifications tab and choose which of the 16 or more types of email
from Twitter that you no longer want to receive.

If you want to leave the social network altogether, go back to the Settings page, scroll
all the way to the bottom and click on the tiny Deactivate My Account link on the
bottom.

Twitter gets a tad emotional at this juncture: “Is this goodbye? Are you sure you don’t
want to reconsider? Was it something we said?”

Assuming that you really want to quit, hit the blue Deactivate box and enter your
password.

If you want to hang on to the memories – like those tweets from the top of the Eiffel
Tower – before deleting your account, you can Request Your Archive from the same
Settings page, just above the link to deactivate.

Other sites

If your dysfunctional relationship wasn’t included above, the websites Delete Your
Account and AccountKiller have compiled extensive deletion information for many
sites.

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