Mixed blessings, challenges for Aussie producers

Australian TV dramas are achieving consistently high ratings and Secrets & Lies, Rake and Wentworth are being remade for international audiences. Yet production levels of feature films, TV dramas and documentaries are either static or falling, and TV producers are being squeezed on domestic license fees and relicensing deals.

That contrasting picture of the screen production industry was outlined today by Screen Producers Australia executive director Matthew Deaner.

Addressing the Broadcasting Digital Media Summit, Deaner said the free-to-air commercial broadcasters spent $1.4 billion on Australian programs in 2011/2012, up 24% on the 5-year average, and the ABC and SBS allocated more than $200 million in local programming. However Deaner observed, “Just 10% of all program expenditure by the commercial free-to-air broadcasters is spent on locally produced drama, children’s and documentary content.

Deaner estimated only about 100 production businesses are active in any one year, of which 49% are sole traders and partnerships, typified by Smith&Nasht, Media Stockade, Galaxy Pop and Virgo.

The larger businesses including Endemol, FremantleMedia Australia, Screentime, Shine Australia, Beyond International and Matchbox Pictures account for 9% of those businesses.

Medium-size businesses including Playmaker Media, Princess Pictures, Porchlight Production, Essential Media and Entertainment, December Media, See-Saw Films and Electric Pictures comprise 10%.

Smaller businesses such as High Wire Films, Every Cloud Productions, Jungleboys, Prospero, Jonathan M Shiff Productions, Werner Film Productions, Sticky Pictures and Artemis International represent 32%.

By Don Groves INSIDEFILM [Tue 25/02/2014]

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