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US TV’s Midseason Ratings Catastrophe

10:00 AM PST 3/6/2013 by Michael O’Connell – THR

With record-low debuts across the broadcast networks — unless you’ve got Kevin
Bacon in “The Following” — execs are rethinking one of the calendar’s biggest launch
pads.

If fall is the television season’s sink-or-swim deep end, then midseason is the kiddie
pool. Fewer launches, lower ratings expectations and softer competition often pave
the way for such slow-growing hits as Grey’s Anatomy, The Office and, most
recently, Scandal.

But nearly all of the 2012-13 midseason entries have drowned so far and, with the
exception of Fox’s renewed Kevin Bacon hit The Following, have done so in rather
gruesome fashion. Continue reading US TV’s Midseason Ratings Catastrophe