Branding yourself sounds like Blade Runner, but emerging producers are being taught these android skills in the training for Cannes. Screen Hub’s Andrew Einspruch was there, reporting this, our final bit of coverage from Cannes.

One of the keys to success at a film market is presenting yourself and your project in the best way possible. Roshanak Behesht Nedjad of Flying Moon Filmproduktion gave a lot of insights at a session called “Branding Yourself and Your Projects” at the Cannes Film Market last May. Screen Hub’s Andrew Einspruch was there, reporting this, our final bit of coverage from Cannes.

Let’s start with some numbers. There were around 12,000 film buyers, sellers, agency representatives and wannabes at this year’s Cannes Film Market. Obviously, not all of them are empowered to write a cheque.

So let’s simplify for the point of illustration. Assume there are just 1,000 sales agents there who could actually make a decision, and they are there for the five main days of the market. Now assume they only have meetings with two people on any given day (which is absurdly low – it is more like five to ten per day, at least). So, 1,000 agents x 5 days x 2 meetings/day = 10,000 meetings. If they all saw the same people, that’s 5,000 projects being pitched.

The point being made by Nedjad? At a minimum, you are competing with at least 5,000 other projects. That’s your starting point, and probably a very low number.

Sobering. Continue reading Cannes 2013 Extra: branding yourself and your projects →