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100 Bloody Acres: What went wrong?

Australian horror/comedy 100 Bloody Acres tanked at six Australian cinemas last weekend. Producer Julie Ryan has some compelling theories on why that happened.

Ryan sees an urgent need to re-think the traditional film distribution model and for a campaign to convince Australian cinemagoers of the entertainment value of Australian films.

The producer identifies a number of factors which she believes militated against her film, including the release date, competition from The World’s End, a UK film in the same genre, piracy and file sharing, and lack of marketing support.

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